There are many other excellent sources of information about health via food, including some medical doctors, books, websites, online courses, offline courses, conferences, and so on. How to compare HealthViaFood and the offer of membership in the Health Food Conspiracy to the others?
This page is a work in process. If you find mistakes or have any corrections, then you can email me.
In brief, the most popular other offers are:
- Weight Watchers – counts calories, weekly weigh-ins, color-coded categories of foods, “smart points”, review,
- Dr. Neal Barnard, Dr. Michael Greger, and other strict vegan advocates,
- NaturHouse – offers supplements and coaching, listed in Spain, head office in Spain, franchises,
- Noom – smartphone app, tracks calories, online quiz, goals, behavior modification, in Asia also, review,
- Mayo Clinic – no local support, drips content without how-to details for the motivated, review,
- Nutrisystem – processed foods, some fresh to be added, no vegan options, review, not EU,
- Jenny Craig – pre-packaged frozen & other foods, no cooking lessons, no vegan options, review,
- Food Lovers Fat Loss System – recipes, menu planner, and coaching,
- Atkins – US site, high-protein, fresh food delivered, in stores in BE,
- Golo – supplement- , “insulin resistance”, 60-day money-back guarantee, ,
- South Beach – packaged meals, $300-400/month (not required – ?), $30/membership, vegetarian- and vegan-friendly, review, not EU,
- 21-Day Fat Loss Challenge – promotion, forum, approved and unapproved foods, detox from carbs, daily plan,
- BeachBody – excellent website graphics, offers supplements and coaching for exercise,
- MyDiabetes Diet – offers an app, a meal plan, a workout plan, tracking glucose and meals
- Body For Life – based on 2007 book, review, requires intense daily exercise,
- Brown Fat Revolution Diet – based on 2009 book, switch between “Carb Days” and “Protein Days.” Exercise., review,
- Ornish Diet – Dean Ornish MD, essentially a vegan diet, review, another review, since January 2011, after 16 years of internal and external review, Medicare has been covering Dr. Dean Ornish’s Program for Reversing Heart Disease® under a new benefit category, ‘Intensive Cardiac Rehabilitation’
- Personality Type Diet – Robert Kushner, MD, review,
- Dr. Oz’s Ultimate Diet – Mehmet Oz, MD, review,
- Dr. Phil’s 20/20 Ultimate Weight Solution – Dr. Phil McGraw, tv celebrity and psychologist, review,
- Macrobiotic Diet – review,
- Pritikin Diet – 1979 best-seller, review, packaged foods, oriented towards heart disease,
- Online weight loss courses via Udemy, a course promoter,
- Codemaigrirdefinitivement.fr, a new French service offer, including youtube’s and a website,
- Bioindividual Nutrition Institute, offers various diet options and 30 hours of online training for professionals.
This table lists supplier with certain details – name with link to website home page, head office, offer, prices, details, and the differences to HealthViaFood.
(Home page pitch)
|How much?||Details||HvF Difference|
New York, NY
“Lose weight with our new holistic approach.”
|$20 to join + 20-45/month or $55/month with a personal coach, + optional packaged meals and snacks||members-only community, “more than 9,000 free recipes“, myWW+||clear offer, cancel anytime, personalized nutrition, forget about calories, no supplements, be ready to finish translation of posts, recipes, and workshops|
|Dr. Neal Barnard, MD, Dr. Michael Greger, MD, and other strict vegan advocates||books||medical advice||free videos online on youtube, interviews on LondonReal||personalized nutrition, forget about calories, vegan-friendly|
|“experts in nutrition and weight management”, supplements, coaching||50 €/week + supplements||since 1986|
|Noom, New York, NY||“Learn to eat mindfully. Psychology is the key to lasting change. I want to:
get fit for good or
lose weight for good.”
|7-14 day free trial, then $59/month or $150/month||personalize nutrition|
New York, NY
|Lose the weight.
How it works.
What you get.
= $5/week for an online community (recipes and meal plans) or read the book for free
“Eat well, get moving, track healthy habits, and stay motivated.”
“How would you describe your current eating and activity habits?”
Fort Washington, Pennsylvania
|“Real people. Real support. Lose up to 18 pounds fast.”
“Clinically proven to work. Money back, guaranteed.”
prepared meals, apps, coaches
|$250, 300, or 360/month for 100-150 prepared, packaged meal plans
+ option of
$40/month for shakes, online community
|Their offers refer to vegetarians (no vegan options), diabetes, and men. They claim they have been chosen by more than “500,000 Americans with prediabetes and type 2 diabetes”.||“More than 150 menu items” (recipes) (to be matched), personalize your nutrition, not selling supplements|
|“Lose up to 17 pounds in your first 4 weeks with our New Recharge Bar designed to increase fat burn.”||$13-26/day, plus delivery, including meals, snacks, and coaching, depending on the meal plan||“science-based” with little clear concept||personalize your nutrition, not selling supplements|
|Food Lovers Fat Loss System, Encino, California||“Want to eat what you love and still lose weight?
Food Lovers Online® is made for you!”.
“Speed up your metabolism.”
|$5/week for online program, with a two-week “free” offer (with credit card details) or $120 for “at home package” or “premium program”||“no dieting, no counting (calories), no tasteless food, no drastic lifestyle changes”, recipes, coaching, free online community with “hundreds of recipes”||personalize your nutrition|
|Atkins – US site,
Denver, Colorado (Simply Good Foods USA, Inc.)
|This is Today’s Atkins™… It’s not just a diet…it’s life well lived.
Where you’ll learn how to get the most out of protein, and how to live a low carb life deliciously. All available to you for FREE! … “low carb”
|shop for snack bars ($1.80 each), shakes ($1.80-2.25 each), treats, frozen food & meals, purchased online or in person at retailers, such as CVS Pharmacy (chain)||recipes, meal plans, and shopping lists, offer of plans,||has Belgian site (in Dutch), personalize your nutrition, no counting calories, and not selling supplements|
|shop – $50, 80, 100 for 1-2, 2-3, 3-5 month supply of “Release” supplements (with magnesium, zinc, chromium, and rhodiola), free online community (facebook – 37,000 followers), with reference to keto||“Your insulin’s effectiveness is affected by unbalanced diets which increase glucose levels and spike insulin levels causing excess glucose to be stored as fat. Unhealthy insulin levels lead to Insulin Resistance …”, 60-day money-back guarantee (first-time orders only)||personalize your nutrition, natural substitute for sugar (pure stevia or raw honey), leafy greens, pumpkin seeds, broccoli, rhodiola tea|
|South Beach Diet,
Fort Washington, Pennsylvania
|“Save time and eat right with our delicious, fully prepared foods.” … keto||shop online for breakfast, lunch, dinner, snacks, shakes, supplements, snack bars, vegetarian, diabetes-friendly||+ counselors by phone, email, and chat, refers to Dr. Arthur Agatston, MD, Miami, keto-friendly, 2020 book||personalized nutrition, without counting calories, and not selling supplements|
|21-Day Fat Loss Challenge, via BetterMe, Nicosia, Cyprus (UK terms)||keto, “If you adopt a rapid weight loss program, you may end up losing more than just the extra pounds. You just might lose your muscles, water, and bone.”, vegan options,||$6.50 – $22/month, billed semi-annually or monthly for intermittent fasting, “The idea of fasting is that you don’t restrict what you eat, but rather when you eat it.”||“As we all know, cutting out sugar, carbs, or alcohol are not the only mandatory practices for weight loss… Weight loss calls for a calorie deficit, regular exercise, and the consumption of a nutritious, balanced, and healthy diet.”, articles||Personalize your nutrition, without counting calories, and not selling supplements|
Los Angeles, CA
|Plans (+ supplements)
“Lose up to 9 lbs. in 14 days with Beachbody — a community that’s 2.5 million users strong.”
|Nourishing Hope for Healing Kids,
San Francisco, California
|Offers personalization, oriented towards parents, “BioIndividual Nutrition”||$897 – one-time or $157/month for six months||not oriented towards kids, but towards consenting adults|
|Institute for Integrative Nutrition, New York, NY||“Our holistic health & nutrition school will teach you how to change lives, including your own.
Become an Integrative Nutrition Health Coach!”
|$6,800 – one-time (before “pay in full” discounts) or $200 per month||uses needle.com for online chats|
|MyDiabetes Diet||“Engineered for people with diabetes. Works for diabetes, prediabetes, high cholesterol, high blood pressure.
Answer a few routine questions to see what’s possible for you with an all-in-one diabetes management plan.”
|after an online quiz, $1.30, $2, or $3 per week for 3-, 6-, or 12-month plans||app, meal plan, substitutions, shopping list, 24/7 support, TrustPilot reviews||personalize your nutrition, forget about calories, and vegan-friendly|
|Online courses via Udemy||“weight loss” – 350 of the most popular||12 – 30 € each||personalized nutrition, no counting calories, and not selling supplements|
San Francisco, California
|twelve online modules of 2.5 hours each||$5000 – one-time or payment plan||low phenol, low amine, low salicylate, FODMAPS, low glutamate, low histamine, low oxalate, details||simpler to apply, start with digestion by the individual|
Their satisfied customers describe the group interaction as a desirable part of their offer. This is reason to include group calls and a forum with any offer of workshops.
Their digital offer includes an app (to count “smart points”), the ww dot com website, workshops, and events. They refer to their green, blue, and purple plans, depending on the number of “smart points” in the “budget”. For their Belgian customers, they offer French- and Dutch-language versions of their website. After sixty years in business, most of their revenue is now from various online subscriptions for digital products, with an option for online workshops. They offer prepaid quarterly and annual subscriptions and also monthly pay-as-you-go (cancel anytime) subscriptions. Their prices are twenty-two to forty-five dollars per month. On their website, they quote prices per week. In their 10-K, they report “total paid weeks”. This info. is from the 10-K.
In 2018, they bought a competitor, Kurbo Health, who offer weight loss advice for children (for the mothers) and who charge eighty-five dollars per month for membership subscriptions.
At the end of 2020, they had 4.4 million online customers, of whom 3.7 were digital and .7 were digital plus workshops. In continental Europe, where I live, they operate directly in Germany, Switzerland, France, Belgium, the Netherlands, and Sweden.
Their latest offer is called myWW+, an enhancement that they claim is based on the “science”, but what science? They promote the calorie theory. They put foods in color-coded categories, green, purple, or blue. They pay lip service to personalization, but their method is not transparent. They link to other health service providers, such as “mindfulness” and meditation services.
For the digital + workshops level members, they offer workshops of thirty to forty-five minutes, both online and in person. The recent political situation has shifted the demand for more workshops online, of course. Face-to-face interaction is a cornerstone of the workshops. Coaches solicit members to describe their experiences.
They also sell snacks, bars, cookbooks, and kitchen tools online. They license their trademark to promote other food, beverages, and related consumer products and services. Their previous owner, Kraft Heinz, as part of the spinoff in 1999, has a perpetual, royalty-free license to use their trademark in some categories. Heinz originally made ketchup from rotten tomatoes, sugar, salt, and vinegar.
To their credit, they recognize the concept of blood sugar control. They seek referrals from medical doctors.
They also offer an online membership plan that includes a personal coach. The demand for their services is seasonal. They recruit most of their members in the first quarter of the year from January to March.
They believe that they are one of the most clinically-studied commercial weight management programs and that this differentiates them from many of their competitors. They do not believe that suppliers of packaged meals are competitors, since these companies do not promote behaviour modification. They believe that they have an advantage in the form of online communities that make it possible for members to exchange information.
They were owned by Heinz from 1978 to 1999. Their largest shareholder is now a Belgian group incorporated in Luxembourg called Artal SA, who hold 22%. Since 2015, they have had a publicity and stock purchase agreement with Oprah Winfrey, a popular television celebrity. In 2020, Ms. Winfrey sold 3.9 million shares of WW stock at an expense of $32 million to ww. In 2018, they acquired Kurbo Health, who operate a website designed for mothers who would like their kids to lose weight and who charge eighty-five dollars per month for a subscription to this service.
They also offer franchises in various states, whom they occasionally buy out.
They have a facebook page, an Instagram account, and a Twitter account, which they consider part of advertising and promotion for ww.com.
Financially, their debts exceed their assets by one third. They are profitable, but they are heavily in debt, with negative net worth.
In March 2020, they suspended in-person workshops in their studios.
In their words, in their 10-K, “the weight management and wellness marketplace is highly competitive. We compete against a wide range of providers of weight management services and products. Our competitors include: commercial weight management programs; weight loss and wellness apps; surgical procedures; the pharmaceutical industry; the genetics and biotechnology industry; self-help weight management regimens and other self-help weight management products, services and publications, such as books, magazines, websites, and social media influencers and groups; dietary supplements and meal replacement products; healthy living services, coaching, products, content and publications; weight management services administered by doctors, nutritionists and dieticians; government agencies and non-profit groups that offer weight management services; fitness centers; and national drug store chains.”
They refer to “the European General Data Protection Regulation (GDPR) that took effect in May 2018 and includes increased privacy and security requirements for companies that receive or process personal data of residents of Europe. As a result, we have implemented measures to comply with these requirements, including, among other things, documenting our data processing activities and informing users about how we use their personal data. We also obtain consent and/or offer new controls to existing and new users in Europe before processing data for certain aspects of our services and products. In addition, the GDPR requires submission of personal data breach notifications to our designated European privacy regulator. The GDPR also includes significant penalties for non-compliance with any of several requirements of the regulation.”
According to their 10-K, most of their coaches and guides do not have extensive training or certification in nutrition, diet or health fields beyond the training they receive from them.
They have 18,000 employees, according to the LinkedIn page of their CEO, and 4.4 million customers, according to their 10-K, or 240 customers per employee.
Not all of their customers are satisfied. Complaints in videos can be found here.
Dr. Neal Barnard, MD, Dr. Michael Greger, MD, and other strict vegan advocates
Various medical doctors promote vegan (“plant-based”) eating habits for everybody. (Nota bene. Some people can eat a lot of plants, but also eat red meat now and then, but the term “plant-based” usually excludes meat.)
“One man’s food is another man’s poison” is an ancient adage of Lucretius, a Roman philosopher.
These doctors publish books and broadcast their ideas for free in videos via youtube or in interviews, for example via LondonReal. They have many followers, and they have helped many people become healthy.
On the other hand, they make a mistake to assume that while vegan eating is healthy for them and for some of their followers, it is not healthy for everybody all of the time. They do not personalize nutrition. If you failed to gain health on a vegan diet, then they might tell you that you were not vegan enough. Many vegan failures have blood type O, but they do not notice or report on this pattern.
Listed on the stock exchange in Madrid, where their head office is also located. They have company-owned and franchised shops. They charge 50 € per week for consultations plus the cost of supplements. They promote a ketogenic diet.
Their head office is in New York. They have offices in Tokyo and Korea. More than ninety percent of their employees are remote. They have at least 1912 employees, mostly self-employed personal health coaches in the US. As of May, 2019, they have raised $132 million in initial startup capital.
From crunchbase.com, “Noom provides mobile health coaching, focused on combating chronic and pre-chronic conditions such as obesity, diabetes, and hypertension. It combines the power of technology with the empathy of real human coaches to deliver successful behavior change at scale. Noom’s direct-to-consumer weight loss and exercise tracking mobile applications have reached more than 47 million users worldwide. Leveraging the success of their ground-breaking health and fitness programs, Noom developed a behavior change platform to treat chronic and pre-chronic conditions, beginning with the CDC’s Diabetes Prevention Program (DPP). On the first dayn that the CDC began recognizing mobile and online DPP providers, Noom was there. Since then, Noom has expanded its curricula across the acuity spectrum and now features programs for pre-hypertension, hypertension, and diabetes management in addition to its flagship weight loss and diabetes prevention programs. Noom was founded in 2008 and has offices in New York City, Seoul, and Tokyo.”
To their credit, they promote health and a change in eating habits (“behavior modification”) before restrictive diets. They avoid the word “diet”. This is an intelligent approach to health via food and to weight loss. Referring to Weight Watchers, they claim that they are not in the “weight loss business” but that they are in the “behavior modification business”. They offer their services to individuals, employers, doctors, and health insurance companies (“life science”). They make claims about diabetes prevention.
Most of their service is delivered in a sixteen-week initial program, by smartphone app, 1-to-1 chats, and communication among peer groups of members (a forum or community). In a second phase, they aim to show how to apply the program. They refer to artificial intelligence in their app. They have endorsements from doctors and hospitals. They start with a survey (questionnaire) on their website, after asking the question, “do you want get fit for good or lose weight for good?” The believe in the bmi (body mass index).
Their twitter slogan is ‘”Noom creates fun and easy-to-use mobile apps that provide intelligent nutrition & exercise coaching. Support available via DM (chat – ?) Monday-Friday 9a-5p EST.”
Their instagram slogan is “Change how you think. Change how you eat. Change for good. Noom uses psychology-backed tools and 1:1 coaching to help you feel your best.”
On their facebook home page, they describe themselves, “Psychology-backed tools for a healthier life. Learn how to eat and develop sustainable, healthy habits. Noom creates fun and easy-to-use mobile apps that provide intelligent nutrition and exercise coaching. Look to us for motivation, inspiration, and solid strategies for long-term health. We will help you lose weight, exercise, feel happy, and stay motivated — all while having fun.” They have posted forty-dix videos on facebook, none recently, many of ten seconds or less, and the longest ones of fort minutes going back five years.
To their credit and advantage, their app and content is available in Korean, Japanese, German, and Spanish.
They appear to offer little if any personalization, or else the method is not transparent. They believe in the calorie theory.
The Mayo Clinic website is operated by Everyday Health, Inc.in New York on behalf of the Mayo Foundation for Medical Education and Research in Minnesota. Their home page reads, “Lose the weight… How it works… What you get… Testimonials… The difference… names and photos of MDs“. They charge $65/quarter ($5/week) for an online community (recipes and meal plans), or you can read the book for free. A film is here.
They have helped helped many people to change their eating habits and become healthy, but they believe in the body mass index theory of a healthy weight. They believe in the calorie theory. They do not appear to personalize nutrition. “How would you describe your current eating and activity habits?”. They appear to recommend grains and dairy for all.
Their head office is in Fort Washington, Pennsylvania. They deliver meals. Their home page says, ““Real people. Real support. Lose up to 18 pounds fast.”. “Clinically proven to work. Money back, guaranteed.” They also have apps and coaches. They charge $250, 300, or $360/month for 100-150 prepared, packaged meal plans, plus the option of $40/month for shakes. They also have an online community.
Their offers refer to vegetarians (no vegan options), diabetes, and men. They claim they have been chosen by more than “500,000 Americans with prediabetes and type 2 diabetes”. They claim to have more than 150 recipes.
Their head office is in Carlsbad, California. From their website, “Jenny Craig has approximately 600 company-owned and franchised centers in the United States, Canada, Australia, New Zealand and Puerto Rico with approximately 2,500 coaches worldwide. 500 centers have shifted from in-person to phone coaching… Members eat 6 times a day (3 main meals with 3 snacks) and follow personally customized programs including nearly 100 delicious menu items, with new items being added frequently… We offer personalized menus/activity and motivational plans… Love your first week, or your money back!”
They offer a “diabetic weight loss plan”. They tell people what to eat and when. “Our menu features your favorite foods in smart portions including pasta, burgers, pizza, ice cream, and so much more… You’ll meet with your coach once a week, at a center or over the phone, to plan out your week. Have an upcoming event? Your personal weight loss coach will provide you with strategies for staying on track.”
Their plans are priced at $13-26/day ($390-780/month) for 2-3 meals of the packaged food and snacks plus delivery by the week to the customer’s door. They refer to clinical studies in their articles, and they have paid MD’s as advisors.
Food Lovers Fat Loss System
Their head office is in Encino, California. Their home page reads, “”Want to eat what you love and still lose weight? Food Lovers Online® is made for you!”…”Speed up your metabolism.”
They offer a two-week free trial in exchange for a credit card number. After this, they charge $20 every four weeks for recipes, coaching, and free online community with “hundreds of recipes” or $120 for a “premium” program.
They promote “no dieting, no counting (calories), no tasteless food, no drastic lifestyle changes”.
They appear to offer little or no personalization.
Their head office is in Denver, Colorado. This is not for all. They focus on “low carb”. They emphasize protein. This program works for many people in the short-run, because it prompts the body to burn stored fat, if no fruits or grains are eaten, but they overlook micro-nutrients, minerals, and vitamins.
Their head office is in Newark, Delaware. They have 37,000 followers on their public facebook page (online community). They offer recipes and shopping lists online and coaching by phone. They offer for $50, 80, or $100 a 1-2, 2-3, 3-5 month supply of “Release” supplements (with magnesium, zinc, chromium, and rhodiola).
This supplement probably is effective for many people, but you can obtain magnesium from leafy green vegetables, among other foods; zinc from pumpkin seeds, among other foods; and chromium from spinach, among others. Rhodiola is an herb that can be used to make tea. The supplement can be substituted with real food. They offer little or no personalization.
Their head office is in Fort Washington, Pennsylvania, like Nutrisystem. They promote a ketogenic diet. They are vegan-friendly. “Save time and eat right with our delicious, fully prepared foods.” They offer packaged meals for $300-400/month (not required – ?) or a $30/membership. A ketogenic diet can be very useful for some people, particularly to control blood sugar. It is not for everybody all the time. Their customers shop online for shop online for breakfast, lunch, dinner, snacks, shakes, supplements, and snack bars. They are vegetarian- and diabetes-friendly. They also offer coaching by phone, email, and chat. They refer to Dr. Arthur Agatston, MD, Miami, and his updated 2020 book, promoting a ketogenic diet.
They have little or no personalization. They count calories.
21-Day Fat Loss Challenge
Their registered head office is in Nicosia, Cyprus, while their terms and condtions refer to the UK (for arbitration). They offer a “personalized meal plan and 2800+ recipes”, though the personalization is not clear. “The idea of fasting is that you don’t restrict what you eat, but rather when you eat it.” They promote intermittent fasting, restricting eating to a certain window of hours of the day.
BeachBody is based in Santa Monica, California. They have been in business since 1998. They offer supplements, most of all a powdered mix called Shakeology that contains proteins (whey), vitamins, minerals, antioxidants, pre- and probiotics, phytonutrients, digestive enzymes, fiber, and adaptogens, for $160/month. They offer this powder in a vegan version too. They also offer a powdered drink of citric acid, green tea, stevia, potassium, and brewer’s yeast for $50 for 40 servings.
They also promote exercise in the form of what appear to be free courses.
The design of their website, beachbodyondemand.com, includes a detailed testimonial on the front page and the top-level headers Nutrition and Recipes. They have a link to a “Community” via a “private” Facebook page (with 95k members). Other testimonials are spinkled through the website, including photos of weight loss. They offer a “preferred customer” membership for €18/month, which includes discounts on the supplements.
They offer individual coaching through independent coaches trained in their products and ideas, but no personalized nutrition, except the choice between vegan or non-vegan protein powder with supplements. They offer a program to train the coach for $16/month.
They question the ”body mass index” theory of a healthy weight, but they do not question the calorie theory.
Nourish Hope for Healing Kids
Their head office is in San Francisco, California.
Institute for Integrative Nutrition
Their head office is in New York. They offer an online program to train health coaches in a long series of ideas, including food combining and blood type eating. Their one-time price is $6800, and they offer a certificate at the end of the course. To promote the course, they call on the phone, email, and chat online.
Their registered head office is in Vilnius, Lithuania. In their emails, they put an office address in San Francisco, California. According to their home page, their offer is “engineered for people with diabetes. Works for diabetes, prediabetes, high cholesterol, high blood pressure. Answer a few routine questions to see what’s possible for you with an all-in-one diabetes management plan.”
After the reader takes the quiz, they offer an app for a meal plan (recipes) and a shopping list and to keep track of exercise. They also have an online community. They claim to offer a “tailor-made diabetic diet plan”, although the method of personalization is not clear. They promote 24/7 support and TrustPilot reviews.
After an online quiz, they charge $1.30, $2, or $3 per week for 12-, 6-, or 3- or month plans.
Also according to their website, they first offered the app in 2019. The app in available in 6 languages and 195 countries. They have more than 150,000 active subscribers and a community of more than 150,000 users.
They have a “partnership program” which offers a $10 commission to anyone who recommends their program.
WebMD has reviewed a set of “diets”. Some of their reviews are incorrect, such as their review of the “alkaline diet“, which does not exclude beef nor require beans and tofu. Some of their reviews appear to be biased.
To gain health and to lose weight, you can read the articles on HealthViaFood and do-it-yourself. If you read the articles, you can easily apply the ideas, the related methods, and the sexy seven recipes to modify your eating habits for your health. The most frequently asked question for many people is, what do I eat to maintain my own health myself? Reading the articles, you can answer this question.
If you prefer to be accompanied on your journey, then I offer membership in a club, the Health Food Conspiracy.